Adobe and Reddit were teaming up to produce Reddit's first foray into live events, turning their beloved /r/PhotoshopBattles into a show. The challenge was how to come up with branding and a video packaging for the very software you're using to make it.

Collaborating with the internal Reddit team, we developed this colorful and chaotic approach that brings to life the act of cutting and pasting things that don't belong together.

The challenge of designing graphic packaging for Photoshop was almost too much fun and resulted in some really weird concept art. You'll see everything from Teenage Engineering to Tadanori Yokoo in here.